An Extraordinary Shopping Experience
Posted on March 28 2020
Mission to make sure my customers have a extraordinary shopping experience
It doesn’t matter whether you’re selling, a good retail experience is essential.
This is true, even more so in this digital age.
It means so much for each of us to have loyal customers. But only excellent customer service creates loyal customers for life. This all starts with a genuine desire to delight our customers, but we also have to think beyond selling our products or services. The very important thing for providing this type of excellent customer service is that we need to consider the cumulative experience our customers have when they visit our store or website, what they think and feel, and what we can do to make it better.
Customer Success is a long-term, scientifically-engineered, and professionally-directed strategy for maximizing customer and company sustainable proven value.
And I have a mission to make sure my customers have an extraordinary shopping experience.
The central question driving customer success strategy is, “How do we help our customers solve more problems and attain more of what they want?” Or put another way, how do you create consistent, recurring income streams while selling to the same customer base? Getting a customer to buy once is a challenging feat. But with the right system in place, influencing them to buy again and again is much easier.
There are no two ways about it, the experience can make or break a company.
Why is Customer Success so important to me?
First of all, customer success increases their loyalty to my brand, which makes me so happy and inspires me to be even better.
Second one, customer success increases Word-of-Mouth Marketing and Brand Ambassadors. And this one is also so important.
By achieving customer success, you generate customers who want others to experience the same success they have. This special breed of consumer is called a brand ambassador. They’re satisfied with your products and motivated to spread their knowledge and convert everyone they know into your customers. In short, they can help you dramatically boost your bottom line.
Now, what is a customer success manager?
We all know sometimes to ask ourselves. Are we good enough to be one?
Hmm... I want to explain to you my mission to make sure my customers have an extraordinary shopping experience as well as my point of view about successful customer manager.
To be a successful customer manager, there are some things you should keep on your mind.
Every successful customer manager should know the products and services he offers.
To provide good customer service, you need to know what you're selling, inside and out. Be aware of the most common questions customers ask and know how to articulate the answers that will leave them satisfied.
Always, ALWAYS be friendly.
Customer service starts with a smile. When you are in a face-to-face situation, a warm greeting should be the first thing your customers see and hear when they ask for help. Even when handling customer service requests via telephone, a smile can come through in your voice, so make sure you're ready to be friendly.
-Say Thank You - Gratitude is memorable.
Show respect, listen, be responsive, ask for feedback, and use the feedback you receive. Take time to regularly review feedback, identify areas for improvement, and make specific changes in your business.
Also, store design and atmosphere, consistently great product quality, make customers feel they’re special and the sense that they always get a deal.
The goal of the customer success manager should be to help newly-acquired customers generally feel confident and comfortable in their purchase - making it more likely they’ll continue using the product and also show them your appreciation. Also store design and atmosphere, consistently great product quality, making customers feel they’re special and the sense that customers always get a deal.
Ultimately, what’s best for your customers is best for your business.
Remember that empty chair Jeff Bezos kept in each of his meetings? Keep that visual in your mind as you plan your customer service, store operations, shopping experience, and marketing efforts. Don’t think in terms of “what’s best for my business” and “what’s best for my customers”, because they’re both undeniably dependent on one another.
If you focus on making your customers’ lives easier, you’ll see stronger sales growth. If you don’t, customers will find somewhere else (with a better customer experience) to shop.